5 Guidelines For a Great Logo

5 Guidelines For a Great Logo

When I consult with business owners about their Branding and Marketing challenges, one of the things I’m tasked with most often is designing a visual brand identity (aka: your logo). Most entrepreneurs come to me with an idea of what they want it to look like, but...
Visualizing Your Brand Voice

Visualizing Your Brand Voice

I hope all is well and that your week is going great! This email is part two of a series that I’m calling The Building Blocks of Branding & Marketing Communications! These emails will be converted into full fledged blog posts once my new website is up and...
Determining Your Brand’s Core Values

Determining Your Brand’s Core Values

Your Business’s Personality Let’s pretend that you are a potential client of Ihsaan Designs and we’ve just hopped on the phone to conduct an initial consultation. I’ve come to realize that when someone that does the kind of visual design work that I do,...
What my first 6 months in business taught me

What my first 6 months in business taught me

1) Stay Inspired I cannot overstress the importance of remaining inspired. As an entrpreneur, you have to keep moving forward! You will inevitably hit a slump or moment of self-doubt. The quickest way to get through it is to tap into the creative energy that made you...